Think of IncaZing as the CGPA of sales.

Salespeople can have similar titles and similar experience and still handle the same situation very differently. Put two AEs into the same difficult sales situation and they may handle it completely differently.

CVs, titles, years of experience and interviews all tell us something about a salesperson. They don't tell the whole story, and the salesperson has very little they can point to that shows what they're ready for next.

Over the coming years, I want IncaZing to build a common way for salespeople to show what they're ready for: something they can carry from one role to the next, and that a manager or a hiring team can understand. That is a long-term ambition. IncaZing is not an industry standard today, and we'll have to earn that one role at a time.

We're starting with individual salespeople, through the IncaZing Sales Readiness Programme.

— Ashok Ambanee, Founder